World Series of Poker is a top grossing multi-platform poker app. A full usability and interface overhaul was executed during the app's migration from proprietary technology to Unity to modernize the app and improve usability.
My role was to create new designs for all the necessary interfaces and to oversee their implementation with the teams involved. The update brought significant improvements in retention as well as in the lifetime quality of the players.
4/2015 - 3/2017
Feature is Live
Feature lead, UX Designer
Axure, Photoshop, Hansoft, Jira, Paper prototyping
The whole development team (varied from feature to feature)
As the app had not had a significant usability overhaul since it had been acquired from its previous developer, the interfaces were dated and the usability needed improving simultaneously on all platforms (mobile, web, and Facebook). Additionally, the game was also being migrated to Unity, so programmers had limited capability to dedicate to the update.
To define, design, and implement the usability improvements with the highes return of investment, while also modernizing the app.
In order for all team members to be on the same page, I assembled all the screens in the game into one overview (see image below) and marked their status. The document was updated throught the process and was widely used by the teams involved.
Prioritization was done together with all team leads to accurately estimate bandwidth and capabilities. The process was iterative, and priorities of different features were adjusted as needed.
The exact process for implementing each feature varied according to each feature's needs, but the overall process was as seen above.
The single most crucial interface in a digital poker app is the betting interface. The one in the World Series of Poker app had not been updated since the games' acquisition and was in need of a complete redesign.
Goals of the Redesign
To allow for quick and easy testing of the interactions, a graybox version of the interface was implemented as fast as possible. Further layout iteration was experimented with in wireframes, and in collaboration with a UI artist.
Bet Bar Redesign - Final product
The redesigned bet bar was welcomed by the player base as a long-awaited improvement.
The improvements include:
World Series of Poker | Usability overhaulSpearheading a massive overhaul of the game's user experience from on-boarding to key gameplay elements
WSOP ClubsDelivering a polished User Experience for the biggest new feature to have come to the game
Destiny's SwordDesigning expressive interfaces for a Strategy / combat MMO about the effects of war
Mission KodaCreating UX for a speech therapy app
All icons made by Freepik from www.flaticon.com